Inspire Clean Energy
Inspire Clean Energy provides access to renewable wind, solar, and hydro energy for 100% of the electricity you use in your home. All done directly through your existing energy provider. Inspire focuses on building access to renewable energy to create a more sustainable future.
Art Direction, UX/UI Design
Inspire's goal was to spread more hope and optimism around sustainability, with a new website serving as the launch pad for their new brand and communication initiatives. With their previous website subdued by the overuse of stark white, Inspire came off as slightly cold, unnatural, and uninviting. On top of that, the topic of climate change is often addressed in a dark and unactionable way, leaving people feeling hopeless and helpless. We knew it was time get the power back to the people – to capture the essence of Inspire, and help tell their unique product story in a way that no other provider in the country was doing.
Working with a new color palette and design system, we collaborated with Inspire's product team to reimagine the look and feel, content structure, and flow of the site. The approach we landed on leaned heavily into illustrative elements to garner approachability and warmth. We used bold color treatments mixed with striking imagery to create an uplifting and empowering feeling for the user. We paired that with a neighborly tone and voice to communicate the unmatched value and climate contributions of Inspire.
Client testimonial