Dieline Guest Article
I sat down with the friends at Dieline to share my thoughts on Generative AI and the current state of the creative industry.
Posted
October 18, 2024
Written by:
Max Hofert
Excerpt: While passively watching the Olympics, I stopped everything I was doing when I saw an ad for Google Gemini. The ad opened with a little girl running, followed by a voiceover of her dad talking about her following in his footsteps and sharing his passion for running. He further explains that she’s been looking up to American Olympic hurdler Sydney McLaughlin-Levrone, who happens to be her #1 fan.
Now here’s where the shit hits the fan—the dad then says that he’s an okay writer, but when his daughter asked to write Sydney a letter, it had to be perfect. So instead of spending quality time with her to craft the best letter ever inked, they had Google Gemini (Generative AI) render the letter to her sports hero for them…
After watching it, I felt gross. Like bathing in mayo gross.
