The corporate events industry is flooded with companies that are all saying, and in general, doing the same things. Access is an exception. For over 50 years they have led the charge and destroyed the status quo. Their previous identity was dated and lacked strategic and visual foundation. They needed an identity that accurately showcased their approach to events. An empathy-based approach that assesses the client's unique goals to develop a solution beyond their wildest expectations.

Uncovering current and future goals, we positioned the brand to be a true statement of their fearless and irreverent organization. Access is the pulse of the industry and the new identity needed to reflect that.  

The wordmark we built would serve as the first piece in the sophisticated modernism of their new visual identity. The wordmark champions a custom “A” which represents movement and connection, while being firmly anchored to a sturdy base. 

Flowing into the new color system, we developed a palette unlike anything the industry has seen. A mixture of earthy tones and punchy brights - this color palette is striking and expressive. We use a highly-contrasted serif as the display font to push into the neighborly aspect of their new tone and voice. The display font is complemented by a mono-linear geometric sans-serif packed with loads of personality and detail. 

We developed an icon and illustration set that leans heavily into textured and hand-drawn qualities. Additionally, we designed a visual language that features 3D tubes that represent portals that carry you one experience to the next. Each unique piece of the identity works in harmony to set forth a one of a kind identity for a one of a kind company.

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