The legacy fundraising experience for World’s Finest Chocolate was a hybrid structure using WordPress for CMS and front end support, while the entire e-commerce, shipping, and fulfillment functions we're run through a complex and tightly coupled Salesforce infrastructure. This hybrid pairing resulted in rigid templates that limited the user experience and interface design, and made content and campaign updates difficult internally. The lack of flexibility and nuanced design didn't align with the brand’s evolution and what the team needed to take the company to the next level.

We began with a comprehensive two-month discovery phase which involved mapping the entire ecosystem and different user journeys. This process surfaced critical constraints, friction points, and dependencies, which we addressed through the creation of an information architecture for the entire digital ecosystem. Next we established user personas and key audience segments, finalized our UX strategy, and designed an extensive UI design system based on the new World's Finest Chocolate brand identity. As our responsive UI design system was finalized, we began our development. During this final stage, our development team constructed a variety of tailored solutions that respected core infrastructures while unlocking new scalable capabilities.

In September of 2025, the new World’s Finest Chocolate Fundraising website went live. As a Webflow-centric studio, we developed a fully-custom platform that paired best-in-class Webflow functionality with the critical Salesforce architecture as the back end foundation for e-commerce. We wrote custom code to seamlessly integrate Webflow pages within a subdomain e-commerce environment supported by Salesforce. This custom build preserved essential sales, CRM, fulfillment, and e-commerce logic while delivering a beautiful modern UI with an easy to manage CMS.

The new World's Finest Chocolate website experience includes a fundraising profit calculator, custom built to help prospective partners estimate their fundraising potential. Previously dependent on third-party plugins, this tool and others were redesigned with branded interfaces and custom UX. By hard coding the calculator and other lead generation tools, we gave their team complete ownership and control over them, without having to pay perpetual subscription fees.

To further empower their internal team, we implemented a dynamic CMS structure that enables self-serve creation of landing pages, blog content, and fundraising resources, without needing any developer support.

By removing template constraints and building bespoke solutions, we created a fundraising platform that balances brand storytelling with speed to conversion. The new website now serves as the central hub for all World’s Finest Chocolate Fundraising, giving the team the sales, marketing, and advertising tools they need to scale with confidence.