Gatlan is a living breathing representation of Josh and his vision, story, and values. We didn't want it to feel like any other men's supplement or wellness brand out there, because it's not. Josh is one of the most down to earth people we've met. He's a family man that like to spend summers in the trees chopping wood, or by the lake at a crackling campfire. We knew this was a point of differentiation for Gatlan and wanted to fuse some of that blue collar energy into the brand world. At the same time, Gatlan is a supplement company, with injectable and ingestible medications, so clinical credibility could not be sacrificed for personality - they had to exist in tandem, which created a beautiful tension.

The results are a brand world born out of strength and resilience. A world that inspires and feeds personal transformation.

We created a custom wordmark for Gatlan that felt sharp and present – a certain weight and presence to it. The symbol for the brand is an abstracted "G" that combines 3 main pieces representing the convergance of mind, body, and soul, matching the sharp angles and contrasting curves used in the wordmark.