In a world inundated with advertisements, standing out is no walk in the park. Brands must offer more meaningful experiences to connect with their audience, or entertain them at the very least. A front-runner in new ad tech hit the market with a bang. Meet Halo — a compelling advertising device from Lyft. Embodying the key motivators of the core Lyft brand, Halo's double sided high-resolution screens mount directly on top of taxi cabs in busy cities around the United States. Halo units provide immersive and entertaining media placement opportunities for brands looking to surprise and delight. As taxi cabs endlessly loop city routes, brand activations dance through the screens on top of the roof. Stop-and-go has never looked this good.